AMAURY GUICHON
Founder of The Pastry Academy
Get to know this amazing master chef, whose star is very much on the rise in the world of chocolate as well as on social media!
Chef Amaury is a world-renowned pastry chef who has been teaching masterclasses around the world for the last three years. Prior to realizing his passion for teaching, Chef Amaury reached executive chef level at the age of 21 at Hugo and Victor in Paris, France. Shortly after he was invited to participate in the first televised pastry competition in France where he placed 3rd.
Browse this sampling of Amaury’s intricate work
Early Life
Amaury grew up in the Haute-Savoie region of France, neighboring the French-speaking part of Switzerland. Proving very creative and manual from an early age, he showed little interest for the classic school curriculum, which he left at 14 for vocational school.
After two years studying cooking in Thonon-les-Bains, France, Amaury felt attracted by pastry and went on for a two-year apprenticeship in Geneva, Switzerland. During this time he won a number of local showpiece contests, which, along with several internships, helped him earn the recommendation of seasoned chefs. Amaury went on to deepen his knowledge of pastry at the prestigious Maison Lenôtre in Paris, France; he followed another two-year curriculum, this time in Advanced Pastry Skills. In 2010, he was named one of the best apprentices in the Paris region by the MOF organization, not being allowed to run for the national distinction.
French Career
After Amaury earned his Advanced Pastry Skills diploma, he worked for Lenôtre on the French Riviera for a year, where he handled the roles of deputy boutique manager, apprentice instructor and teacher at the Lenôtre School of Cannes (amateur section). In 2012 he won the Regional Contest ‘Délices de la Méditerranée’ organized by famous French Chef Yves Thuriès, the first competition in which he was opposed to seasoned Professional.
Amaury then moved back to Paris to handle his first role as boutique manager and head of product R&D at Hugo & Victor. In 2013 he qualified for participation to a nation-wide TV reality show contest called “Qui Sera le Prochain Grand Pâtissier?” (Who will be the next great pastry chef?), which concept was to have talented young pastry professionals compete against each other under the mentorship of famous pastry chefs Christophe Michalak, Christophe Adam, Pierre Marcolini and Philippe Urraca. Amaury took 3rd place in the contest, which aired on national channel France 2 during the month of July 2013.
Amaury is intuitive and is guided in his creations by his various inspirations, his sense of aesthetics and the love of quality execution.
US Career
After his performance at French TV (Qui sera le prochain grand pâtissier?) Amaury was offered the opportunity to join the ranks of Jean-Philippe Patisserie, a high-end pastry company with boutiques at the Bellagio and Aria in Las Vegas, Nevada, USA. He accepted and took the role of Chef de Partie Product Finishing & Product R&D, which he handled for a little less than four years. At Jean-Philippe’s, Amaury contributed in renewing the whole pastry offering and worked on numerous showpieces. It is in 2016 that Amaury decided to start publishing his creations on social media, notably in the form of “how to”/”behind the scenes” videos, which proved very popular, a number of them gathering several tens of millions of views.
International Career
Following the success of his videos, Amaury started his own company to consult and teach classes to professionals all over the world. He set up a series of Masterclass and to date, has taught in Russia, Mexico, Ukraine, Sardinia, Paris, Bangkok, Malaysia, Las Vegas, Chicago, Singapore, Italy, Mexico, Greece, Beijing, Melbourne, Charlotte, Indonesia, Bucharest, London, Barcelona and Taiwan.
Check out Amaury’s book, “The Art Of Flavour”
Following the success of his videos, Amaury started his own company to consult and teach classes to professionals all over the world. He set up a series of Masterclass and to date, has taught in Russia, Mexico, Ukraine, Sardinia, Paris, Bangkok, Malaysia, Las Vegas, Chicago, Singapore, Italy, Mexico, Greece, Beijing, Melbourne, Charlotte, Indonesia, Bucharest, London, Barcelona and Taiwan.
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